Why Slow and Steady REALLY Wins the Weight Loss Race. Dieting is never thought of as an easy process. Granted, for most of us, it's not. The journey is undeniably simple -- stick to this food list, consume this many calories, and so on and so forth. Yet execution isn’t always a success. All of a sudden, everything that's temporarily forbidden takes on a new luster, and what was previously just another snack in your cabinet has now become that one thing you can't have that you suddenly really want. We somehow convince ourselves that are we going to die -- immediately -- if we do not cram that cookie into our mouths right this instant. As a rational adult, you know this is absurd thinking, of course. But at that moment, we are not rational adults. We have rapidly regressed to cranky toddlers on the verge of throwing a tantrum if we do not get what we want within the next 10 seconds. It's become a matter of life or death.